<a title="Pepito Products" href="https://productospepito.es/" target="_blank" rel="noopener">Productos Pepito</a> has been part of the lives of many people through an emotional bond with its exquisite cupcakes. Its history dates back to 1973 , when a young man named José Alonso Igual began making muffins with a family recipe inherited from his parents. After many hours of work, with humility and sacrifice, he managed to prepare some spongy specialties that he began selling to his neighbors and that finally managed to reach a large number of consumers. At that time its distribution was carried out in local stores and regional supermarkets, later also moving to the national and European level, thus becoming one of the pioneer manufacturers of muffins in all of Spain. As time went by, “this fighting, professional and entrepreneurial spirit” meant that these references were made with different formulas and in various formats , in order to better adapt to the tastes of consumers. But despite the logical evolution of the product over these years, the original recipe of Grandpa Pepe, who gave the brand its name, Pepito, has always been maintained. La Nía , for its part, was later born as a European brand , although today it can be found both inside and outside our borders. <img style="margin: 10px; float: right;" src="https://api.sweetpress.com/image/1693564499984-PRODUCTOS-PEPITO-artesanas_18un-768x852.jpg" width="300" height="333" /> As for its products, some of those original formats have been modified, but others such as the Deliciosas 12 units , with natural lemon zest and in star format, have been maintained since the beginning of the company and continue in the market ";making the delights of the most loyal consumers, as well as the new generations that have been joining,” the firm points out. In addition, currently among their muffins you can also find more innovative references such as Whole Grain 0% sugars with touches of natural cinnamon, whether for an audience that wants to take care of their line , or for athletes or people who for health reasons need to reduce consumption. of sugar.<h2> Taking maximum care of the quality of the product despite the ups and downs of the economy</h2> <a title="Eight out of ten Spaniards are rethinking their purchases due to the situation" href="https://www.sweetpress.com/noticias/ochodecadadiezespanolesreplanteansuscomprasporlasituacion" target="_blank" rel="noopener">Despite the economic situation and market circumstances</a> , which imply that in order for products to be more competent, it is often required to lower the costs of raw materials with the consequent decrease in quality, this company has always remained faithful . to its flavor, without losing its identity and its essence, without replacing its original ingredients even taking into account the economic situation that has been emerging, therefore, ";the most demanding consumers, who do not want to give up the qualities of a good artisanal cupcake ";They keep choosing it,"; in the words of the company&#39;s sales team. <img style="margin: 10px; float: left;" src="https://api.sweetpress.com/image/1693564470976-PRODUCTOS-PEPITO-magdalenas_deliciosas_pepito-768x852.jpg" width="300" height="388" /> For the company, it is essential that both the raw materials and the production process are carried out with the utmost care, just as the proper conservation of the product is very important, especially during dates such as summer and in geographical locations with high temperatures. This is because, as it is an artisanal cupcake , it only uses the minimum preservatives necessary to guarantee its conservation in the distribution chain, until it reaches the consumer. <a title="Pastries and pastries: innovate to grow" href="https://www.sweetpress.com/noticias/panoramica-empresarial-pasteleria-y-bolleria-innovar-para-crecer" target="_blank" rel="noopener">Currently, 50 years after its founding</a> , the company maintains the maxim of taking care of buyers ";through hard work, focusing on the flavor by preparing the cakes with the maximum diligence and affection that our muffins deserve"; and by That is why they focus their efforts on maintaining the tradition of “pampering the product” , since the main objective of the firm continues to be “to feel that a person enjoys eating our muffins: what motivates us most is that our consumers are happy when they have them for breakfast or they snack on them,” emphasizes the Productos Pepito family.

The company Productos Pepito celebrates its fiftieth anniversary by following the classic recipes of the head of the family, who dedicated all his knowledge and effort to making artisanal cupcakes of the highest quality with an “exceptional flavor and texture,” which are reflected in its two brands : Pepito and La Nía , founded in the early 70s

Pepito Products: 50 years making traditional-style muffins

Pepito Products: 50 years making traditional-style muffins