<a title="Across the Shopper" href="https://acrosstheshopper.es/" target="_blank" rel="noopener">Across the Shopper was</a> born to understand <a title="consumers" href="https://www.sweetpress.com/noticias/los-consumidores-se-decantan-por-las-marcas-de-distribuidor" target="_blank" rel="noopener">the needs, preferences and dynamics of consumers through analysis at the point of sale</a> . ";A large part of the decisions when purchasing a product are produced there";, they comment from the new consultancy led by Xavier Cros and Jesús Alonso . Therefore, it is necessary to ";analyze the stimuli and motivations that influence the shopper, as well as the search for opportunities that make brands more competitive at that time,"; he adds. <img style="margin: 10px; float: right;" src="https://api.sweetpress.com/image/1662996790370-IMG_8374-683x1024.jpeg" alt="Image 1" width="200" height="300" /> In fact, the data offered by Kantar maintains that 70% of mass consumption decisions are modified in the store, either due to planned purchases that do not come to fruition or due to the acquisition of products not originally planned. At that time, the economic and labor efforts invested by companies to make their brands the ones chosen to be part of the shopping basket are in danger.<h2> Across the Shopper, a project with recognized faces</h2> The consultancy specializing in the consumer will have three service areas: Research, Consulting and Training. In addition, it is led by two professionals who have more than 55 years of experience in Marketing and Research in large Brands and who are recognized in the world of Mass Consumption : Jesús Alonso and Xavier Cros. Jesús Alonso has been responsible for the growth of some Nesquik, Litoral, Maggi, Buitoni, La Lechera and La Cocina brands . In fact, at Nestlé Spain he held the position of Marketing Director and Head of Market Intelligence &amp; Innovation. He also collaborates teaching at various business schools . For his part, Xavier Cros ";is one of the greatest recognized experts in our country in the shopper and activation policies for brands and retailers";, they comment. For the last 11 years, he has been responsible for the development of Aecoc&#39;s Shopperview platform and has taught at different universities. He has also given lectures on consumer knowledge at national and international events. Over the next few weeks, both will reveal, over four online sessions, the keys to the point of sale , thanks to their methodology The perfect Store Pyramid.

Xavier Cros and Jesús Alonso come together to launch Across the Shopper , a consulting firm specializing in strategic consumer research and analysis. In addition, you can attend four open sessions to learn about The Perfect Store Pyramid Methodology

Across the Shopper is born, a consultancy focused on the consumer

Across the Shopper is born, a consultancy focused on the consumer