Viwa Vitaminwater has established itself as ";one of the European leaders in the fast-growing product segment";, they declare from the company. In January, the company launched two new flavors <a title="Viwa reinforces its on-the-go commitment with Vitamin Teas" href="https://www.sweetpress.com/noticias/viwa-refuerza-su-apuesta-on-the-go-con-vitamin-teas" target="_blank" rel="noopener">within its VitaminTEA range and which, in addition, are framed in the Ice Tea category</a> : peach and lemon-lime. These references have been recognized as the most innovative products of the year in Hungary. In this way, the company offers consumers "; a unique and healthier alternative ";. These two exclusive models that stand out ";both for their technical characteristics and flavors, as well as for their attractive price"; and add that ";our soft drinks are the only mineral water-based Ice Tea with a high vitamin content and made with organic teas, without adding sugar";. Green and black tea flavors with hints of lemon and peach contain less than 10 calories per bottle. The introduction of these products has had an immediate impact on the company&#39;s sales through 2023, achieving 200% growth in the first quarter and representing 40% of <a title="Viwa Vitamin Water" href="https://viwa.es/?gclid=CjwKCAjwp6CkBhB_EiwAlQVyxdkGTsaJfnoR6GRgtENI9o8NxDXdSvEbfD6NraG3LfULtNjSo4Y7fRoC4NkQAvD_BwE" target="_blank" rel="noopener">Viwa Vitaminwater</a> orders. In addition to being available in numerous convenience stores and sports centers, VitaminTEA products have already been introduced in well-known retail chains such as ALDI, El Corte Inglés, Grupo Dia and Condis , and it is expected that other important ones will soon be added nationwide and local. The company is also weaving networks with distributors, such as Unicom, a union that ";will strengthen our presence in the Impulse Channel in Spain.";<h2> Strong commitment to sport</h2> Viwa Vitaminwater is also present in the sports field. The company has managed to establish hundreds of outlets, especially in areas where <a title="A range of drinks for all lifestyles" href="https://www.sweetpress.com/noticias/un-abanico-de-bebidas-para-todos-los-estilos-de-vida" target="_blank" rel="noopener">the consumption of healthy and sugar-free beverages is valued</a> . Through a strategic partnership with House of Nutricion , they have further expanded their presence in the world of sports, strengthening the distribution of their products in gyms and events. Aware of the importance of educating the population about the benefits of its healthy drinks, the company has set out to change consumption habits in Spain. Through interviews with athletes and opinion polls, they have discovered that many consumers are still not sufficiently informed about healthier alternatives. For this reason, the company constantly strives to guide them towards healthier options and emphasize that there are alternatives available on the market.<h2> Close to the consumer </h2><img style="margin: 10px; float: right;" src="https://api.sweetpress.com/image/1674132231758-Nace-Viwa-Vitamin-Teas-bodegon.jpg" alt="Viwa Vitamin Water" width="400" height="219" /> With a presence in more than 20 countries, Viwa Vitaminwater has gained extensive experience in consumer habits. However, although in Spain the proportion of consumers of this type of product is lower compared to other countries, the company is determined to change this trend. They have implemented strategies to get closer to their public and find out their opinions, through the realization of different direct sampling activities through specialized companies, achieving a high response rate, higher than 72%. The results reveal that 44% of consumers prefer Viwa Vitaminwater products due to their high vitamin content, while 34% highlight their nutritional benefits and low calorie content . With a full range of 8 products, the company makes sure they find ";the right flavor and desired effects, without adding unnecessary sugar, gluten or lactose, making them ideal options for vegans,"; they declare. ";Since the beginning of this year 2023, we have seen how the sales of our products have multiplied exorbitantly, both on our website, where we promote them with continuous promotions, and in retail chains and Spanish and Portuguese distributors ,"; they add. from the company.

Since its launch in early 2023, VitaminTEA has become a healthy alternative in the Ice Tea category. In addition, it has boosted the turnover of Viwa Vitaminwater, which has increased its sales by 200% in the first quarter of this year. Available in stores, sports centers and retail chains, the company seeks to contribute to modifying consumption habits in Spain, where health is present in purchasing decisions

VitaminTEA Boosts Viwa Sales in Q1 2023

VitaminTEA Boosts Viwa Sales in Q1 2023