In order to find out how trends in the way of consuming and purchasing snacks have evolved in the last year, <a title="Web Mondelez" href="https://www.mondelezinternational.com/" target="_blank" rel="noopener">Mondelēz International</a> has published its third report &#39; State of Snacking 2021&#39;, prepared from the survey carried out by The Harris Poll, of the October 5 to 27, 2021, among 3,055 adults over the age of 18 in 12 countries around the world. <img style="margin: 10px; float: right;" src="https://api.sweetpress.com/image/1650362691154-Mondelez-Estudio-Mercado-Parte1-Dirk-Van-Put.jpg" alt="CEO Mondelez" width="200" height="240" /> The study reveals that more and more consumers are replacing meals with <a title="Mondelez" href="https://www.sweetpress.com/noticias/mondelez-nuestra-apuesta-por-los-snacks-con-control-de-porciones-responde-a-las-necesidades-del-nuevo-perfil-del-consumidor-" target="_blank" rel="noopener">snacks</a> , with 64% stating that they replace at least one meal with a snack (5% more than the pre-pandemic figures collected in 2019), being an option especially followed by the younger generations (generation Z, 75%, and millennials, 69%). According to this study, 80% of consumers look for snacks that improve their physical and emotional well-being, while 75% of those surveyed want them to help them with their mental well-being. According to the CEO and president of Mondelēz International, Dirk Van de Put , "; snacking continues to play an increasing role in social connection, inspiration and purpose, and we are proud to be able to produce the right snack for each of these occasions . Consumers seek these products as a source of well-being, and not only from a physical point of view. They demand snacks to improve physical (80%), emotional (80%) and mental (75%) health, as well as social (65%) since they serve as a way to connect with others”. <img style="float: left; margin: 10px;" src="https://api.sweetpress.com/image/1650362882179-Mondelez-Estudio-Mercado-Parte1-claves-informe.jpg" alt="Report Keys" width="400" height="204" /><h2> In search of conscious snacking</h2> Another of the trends that the study reveals is the search for a more conscious consumption of snacks , so that 86% say that it is important to have control over the snacks they consume, either through an offer of portions or through information about the ingredients. Specifically, 72% are currently looking for portion-controlled snacks with 200 calories or less (9% more than in 2020). For their part, 74% claim packaging with advice on the conscious consumption of snacks that helps in the purchase decision process. <img style="margin: 10px; float: right;" src="https://api.sweetpress.com/image/1650363059396-Mondelez-Estudio-Mercado-Parte1-destacado1.jpg" alt="Featured 1" width="300" height="102" /><h2> The evolution of snacking</h2> In the wake of the pandemic hiatus, consumers around the world are reevaluating what snacks look and taste like and what they mean to them in the context of their lives. A large majority say that their definition of what a snack is has changed in the past three years to include more or different types of food, eating occasions, or other items (79%). This evolution is particularly strong in Mexico (91%), Brazil (91%), Indonesia (89%), China (84%), the US (84%) and India (83%), where it is particularly likely that consumers say their snack assortments have evolved . <img style="margin: 10px; float: left;" src="https://api.sweetpress.com/image/1650363130037-Mondelez-Estudio-Mercado-Parte1-destacado2.jpg" alt="Featured 2" width="300" height="156" /> 82% affirm that “ snacks have served me for different purposes at different stages of my life ”. This is also reflected in the data as different generations demonstrate different motivations for snacking. For example, Gen Z are more likely to snack to relieve anxiety (86% vs. 76% overall) and boredom (79% vs. 69% overall), while Millennials are the generation most likely to of snacking to meet their nutritional needs (85% vs. 78% overall), with Gen X citing convenience as a top motivator (85% vs. 82% overall). As consumers&#39; life stages and palates evolve, more choice is demanded in all the products they consume. Food is the number one item consumers look for when shopping , ahead of clothing, personal care, home goods, entertainment and media. Most say they eat different snacks today than they did 3 years ago (76%), and an even higher number (84%) believe there will be more snack options to choose from in the next 3 years. <img style="float: right;" src="https://api.sweetpress.com/image/1650363294868-Mondelez-Estudio-Mercado-Parte1-grafico2.jpg" alt="Graph 2" width="250" height="313" /><img style="display: block;" src="https://api.sweetpress.com/image/1650363192344-Mondelez-Estudio-Mercado-Parte1-grafico1.jpg" alt="Figure 1" width="250" height="330" /><h2> The growing role of snacks</h2> This year&#39;s data reveals that snacks are replacing main meals for the majority of people around the world. 64% of consumers globally say they prefer to eat more small meals throughout the day, rather than a few large ones , up 5% from 2019, a significant jump. A similar percentage indicates that they replace at least one meal each day with a snack (62%), with generation Z (75%) and millennials (69%) being the ones who most opt for this option. <img style="margin: 10px; float: left;" src="https://api.sweetpress.com/image/1650363557130-Mondelez-Estudio-Mercado-Parte1-destacado3.jpg" width="300" height="170" /> In addition, consumers are looking to snacks to meet a variety of needs to a greater extent than just two years ago. Convenience and freshness are the most influential factors in snack choice , but consumers are also more likely to seek indulgent and healthy snacks, both comforting and energizing bites. It can also be seen that the consumption of this category of products increases significantly among those who regularly eat cookies, crackers, chocolate, chips and snack bars .

REPORTAJE EMPRESARIAL

In this first part of Mondelēz International&#39;s &#39; State of Snacking 2021&#39; Report, it studies the changing role of snacks as part of a balanced diet. In Sweet News... and something else we reproduce in detail the results of this research, which analyzes both the motivations for consuming these products and the factors that affect their choice, as well as their demands in terms of sustainability and availability in the different channels. On this occasion, we will focus on the first two aspects to address the rest in our May issue

Snacking, a source of physical, mental and social well-being (I)

Snacking, a source of physical, mental and social well-being (I)