In 2023, RAW Super Drink seeks to consolidate its growth and presence <a title="Refreshing drinks: Home as refuge" href="https://www.sweetpress.com/guia-de-impulso/bebidas-refrescantes-hogar-refugio" target="_blank" rel="noopener">within the category of soft drinks</a> , in which it stands out for ";being the first ecological isotonic drink in the world, sustainable, with 0% added sugar and suitable for vegans and celiacs";, They explain from the company. For this reason, after launching its 300 ml format, it presents its new 1.5-liter pet bottle in two flavors, with its new logo : Orange-Mango and Lime-Lemon. In this way, the company already has the two formats ";that are most in demand by consumers, having between them a total market share of 70% , according to Nielsen data,"; they add from <a title="Raw Super Drink" href="https://rawsuperdrink.com/" target="_blank" rel="noopener">RAW</a> . <img style="margin: 10px; float: right;" src="https://api.sweetpress.com/image/1677240386958-RAW-INTERIOR-240223.jpg" alt="Raw Super Drink" width="250" height="200" /> This launch aims to ";change consumer habits, promote and provide accessibility to a quality, ecological, sustainable product that helps protect the health of consumers, at a competitive price,"; says Rubén González, CEO and founder of isotonic drinks company Likewise, he added that they are focused on making a contribution to society, ";being respectful of the environment and offering a quality product";. Very soon, consumers will be able to find both formats in more than 3,000 points of sale throughout Spain, including Carrefour, El Corte Inglés, Alcampo, Alimerka, Condis and Lupa .<h2> Growth in a year of business challenges</h2> From RAW Super Drink -for our Refreshing Drinks Report, available in our March magazine- , they wanted to highlight that "; <a title="Refreshing drinks, thirst for improvement against Covid-19" href="https://www.sweetpress.com/noticias/bebidas-refrescantes-sed-de-superacion-covid" target="_blank" rel="noopener">both the Covid-19 and the crisis</a> we have gone through in recent years have made the overall growth of the sector has been much slower than expected, and all the new projects have encountered problems and obstacles”. Despite this, ";we have had a very positive evolution, growing by 25%";, they add. Last year, his 330 ml launch was “a complete success, achieving in just one month more than half of everything achieved in 2021 ”.

The BIO isotonic drink with no added sugar, RAW Super Drink , has launched its new one and a half liter bottle, in addition to updating its logo. In this way, this format joins the 330 ml on-the-go consumption can, already present on the market and which has been ";a complete success"; for the company since its launch in 2022.

RAW Super Drink presents its new 1.5 liter format

RAW Super Drink presents its new 1.5 liter format