Carrefour presented in Madrid on Saturday, October 6, Act for Food, a program with initiatives "to help people eat better" that is part of the company's goal to "lead the food transition". The nutrition workshops were the protagonists of the event, which brought together 1,000 people, including consumers and suppliers, under the slogan 'Actions to eat better'. Natalia FerviúThe event was presented by the designer and TV partner, and all the activities were focused on fresh products and Carrefour's organic brand.
Jorge YbarraThe company is also the commercial director of Carrefour's Food and Maria QuentinThe company's Director of Social Responsibility was in charge of presenting the Act For Food project to the attendees. An initiative motivated by the growing interest in eating better and healthier. "Lifestyles and consumption habits have changed and today the consumer is increasingly concerned about food, about the origin of food and about modes of production that respect the environment," said the representatives of the food distribution company.
For this reason, "Carrefour Spain, as a player in the food chain, is confident that it will act by providing a quality food supply, with more flavour, reliable, which preserves 'eating better', well-being, a healthy lifestyle, at a reasonable price".
The company is thus launching a series of initiatives to transform its model worldwide in order to "address these new food challenges and meet new consumer expectations".
Carrefour's Act for Food program "accelerates the food transition and is concrete evidence of the retailer's commitment in the short and medium term to improving food around the world"said Ybarra. In Spain, as an absolute priority, the company is going to increase the quality standards of its own brand, investing in the democratization of BIO products and promoting the development of Quality and Origin products.
Among the initial actions in our country, the strengthening of the BIO range -which the company has been marketing for 15 years- for a complete purchase, the elimination of VAT on organic fresh products to make them more accessibleThe company's activities in this area have included: the collaboration with farmers in the development of these products, the signing of long-term production agreements that guarantee accessible prices, the guarantee of traceability in own-brand products, the elimination of 100 controversial additives, collaboration with more than 110 local producers to guarantee the daily freshness of leaf vegetables, and the daily supply of fresh fish from 66 Spanish fish markets, among others.
"The food transition also implies a responsibility to be sustainable. In each action, the company is committed to fighting waste, protecting biodiversity and working with partners and suppliers, involving all levels of the company, from its partners to its collaborators. In addition, it will be advised by independent experts, professionals from the academic world, nutrition, consumption, health or communication among other disciplines.
According to Carrefour sources, the firm maintains its commitment to sustainable development and to the production and distribution of environmentally friendly products, including in its BIO range organically produced items with the European Union's seal.
Hands-on workshops for all audiences
The day was attended by influencers...dieticians, bloggers and nutritionists who, through workshops, live cooking and tastings shared tips and information about products such as Carrefour BIOThe following are some of the most popular products in the world Quality and Origin, among others.
Thus, sessions on how to "buy better, to eat better" were held by Laura Baenafrom @malasmadres; Marian Garciafrom @boticariagarcia and Amber Munoz (@ambartxu) to family workshops, such as the one given Maria and Elena of @futurlife21 in an urban garden or the one made by Bethlehem Canalejofrom @balamoda; Melissa Gomezfrom @nutrikids, and Bea Larrea (@blarreau), in which fruits and vegetables were the protagonists. The children also had a special area for playing, drawing, origami and storytelling among other activities.
The live cooking with organic products was led by the chef Fabian Leon and the TV presenters Lidia Torrent y Matias Rourewho in this session of showcooking used food from organic farming and livestock.
The event #Actions for Eating Better also dedicated a workshop to vegetarian food through the advice of Luciadietitian-nutritionist from @dimequecomes and the influencers Azahara Luque and Juanma Furio. They shared advice on this type of food, using fresh products and Carrefour's own brands.
The last workshop of this meeting was conducted by Miri PerezMasterchef5 finalist and Marta Veronawinner of the last edition of the TV contest. Between them, they offered advice on their favorite recipes and on how to take care of themselves by cooking every day. The evening concluded with an acoustic concert by the singer and pianist, Belen Aguilera.